GSM (Grams per Square Meter) serves as a crucial metric for paper selection. GSM, shorthand for Grams per Square Meter, represents the weight of paper per square meter. This universally adopted measurement informs printers about paper thickness and density, and has impact on the quality and characteristics of printed materials.

Higher GSM means the paper is thicker and denser. This kind of paper is more durable, stiffer, and often feels more premium. On the other hand, lower GSM papers are lighter and more flexible. The right GSM choice can make a big difference in how your printed product looks and feels, and it needs to match the specific needs of your project.

The GSM of paper also affects how well it prints. Understanding papers with different GSMs might work better with certain printing techniques or types of ink. For example, thicker papers are often chosen for special printing methods like embossing or foil stamping.

Choosing the right GSM is crucial for different types of printing jobs. Lower GSM papers might be perfect for things like flyers or posters that don’t need to last long. Higher GSM papers are better for items that need to be more durable, like business cards or packaging.

Cost is another important factor. Higher GSM paper usually costs more because they are thicker and of higher quality. When deciding on the GSM, you also need to consider availability and environmental impact.

GSM helps achieve the desired texture and feel of printed materials. Higher GSM papers can give a sense of luxury and quality, making the final product feel more valuable. Understanding GSM and knowing what GSM stands for helps to ensure you are printing on the right GSM paper for the correct purposes.

Read more about Print Specifications 
35 GSM: Delicate tissue paper, some types of packaging fillers.
50 GSM: Newspapers, flyers, mass-produced printed materials.
60 GSM: Newspapers, lower-quality magazines, some advertising inserts.
70 GSM: Standard copy paper, lightweight brochures, leaflets.
80 GSM: Copy paper for documents, reports, general printing.
90 GSM: Letterhead paper, higher-quality brochures.
100 GSM: Higher-quality flyers, leaflets, promotional materials.
120 GSM: Posters, magazine inserts, higher-quality promotional materials.
150 GSM: Higher-end catalogs, magazines, marketing materials.
170 GSM: Business cards, postcards, invitations.
200 GSM: Greeting cards, invitation cards, marketing materials.
250 GSM: high-quality business cards, Luxurious invitations, presentation folders.
300 GSM: Product packaging, brochure covers, printed materials requiring durability.
350 GSM: Premium postcards, invitation cards, business cards.
400 GSM: High-quality book covers, presentation covers, premium business cards.