Choose your colour in CMYK RGB GRAY SCALE

What do my colours mean ?

Colours are communicated in all different types of formats depending on its purpose. Below are the most common colour formats.



HEX code is the key to unlock web and digital design like HTML, CSS and SCSS. Colours are represented in a 6 number and/or letters combination. For example, black is #000000 and white is #ffffff.


Red, Green, Blue

RGB is also for digital use including television. For this format, RGB combines red, green and blue to create a spectrum of colours. For this format, black is 0,0,0 and white is 256,256,256.


Cyan, Magenta, Yellow, Key

For print use, CMYK is ideal. Tiny dots of cyan, magenta, yellow and black are overlapped to blend colours. Because of limitations with a printer, not all colours can be produced. Black is represented as 0,0,0,100 and white is 0,0,0,0. For an even richer black, cyan, yellow and magenta can be added to 100% black, resulting in 20,20,20,100.


Pantone Matching System

Recognizably referred as Pantone or Spot Colours, PMS is used for print and textile production. There are variations of Pantone depending on whether the paper is glossy or coated (Pantone C) and uncoated (Pantone U). In standard Pantone, black is “PANTONE Black C”. A pure white is non-existent as the creator assumes the image is printed on white paper.