GSM (Grams per Square Meter) serves as a crucial metric for paper selection. GSM, shorthand for Grams per Square Meter, represents the weight of paper per square meter. This universally adopted measurement informs printers about paper thickness and density, and has impact on the quality and characteristics of printed materials.

Higher GSM values signify denser and thicker paper, often associated with enhanced durability, stiffness, and a premium tactile experience. Conversely, lower GSM papers tend to be lighter and more flexible. The choice of GSM profoundly influences the final product’s appearance, feel, and suitability for specific printing applications.

The printability of a paper, including its ability to receive ink and display vibrant colours, is directly affected by its GSM. Different GSM papers may favour particular printing techniques or ink types, influencing the overall outcome of the printed material. For instance, thicker papers are often preferred for specialty printing techniques like embossing or foil stamping.

Selecting the appropriate GSM is essential for meeting the requirements of various printing applications. While lower GSM papers may suffice for disposable items like flyers or posters, higher GSM papers are preferred for more durable applications such as business cards or packaging.

Cost considerations come into play as well. Higher GSM papers typically command a premium due to their superior quality and thickness. This cost factor, combined with considerations of availability and environmental impact, shapes the decision-making process for printers and clients alike.

Understanding GSM also aids in achieving desired textures and tactile sensations in printed materials. Higher GSM papers often convey a sense of luxury and substance, enhancing the perceived value of the final product.

Read more about Print Specifications
35 GSM: Delicate tissue paper, some types of packaging fillers.
50 GSM: Newspapers, flyers, mass-produced printed materials.
60 GSM: Newspapers, lower-quality magazines, some advertising inserts.
70 GSM: Standard copy paper, lightweight brochures, leaflets.
80 GSM: Copy paper for documents, reports, general printing.
90 GSM: Letterhead paper, higher-quality brochures.
100 GSM: Higher-quality flyers, leaflets, promotional materials.
120 GSM: Posters, magazine inserts, higher-quality promotional materials.
150 GSM: Higher-end catalogs, magazines, marketing materials.
170 GSM: Business cards, postcards, invitations.
200 GSM: Greeting cards, invitation cards, marketing materials.
250 GSM: high-quality business cards, Luxurious invitations, presentation folders.
300 GSM: Product packaging, brochure covers, printed materials requiring durability.
350 GSM: Premium postcards, invitation cards, business cards.
400 GSM: High-quality book covers, presentation covers, premium business cards.